Rules-driven platforms that let users configure, inspect, and validate complex product variants with confidence — combining accurate logic, interactive 3D, and technical output generation.
Rules-driven logic that eliminates configuration errors
3D presentation derived from real product data
Technical output generation at configuration time
Integration with product data and business systems
Industrial and manufactured products with complex configuration options create consistent problems that static documentation, spreadsheets, and manual processes cannot reliably solve.
Industrial products with many variants and dependencies cannot be communicated reliably through static documents. Manual configuration introduces errors that are expensive to catch late in the process.
Manual processes allow invalid configurations through. Engineering and operations discover mistakes at the point of manufacture or delivery — when the cost of correction is highest.
Technical sales teams struggle to communicate product capabilities without interactive tools. Complex products are difficult to explain clearly without being able to show them.
A reliable product configurator is a composed system. These are the structural layers that determine whether users and engineering teams can trust the output.
The rules that determine which options are valid given selected parameters. The core of any reliable configurator — and the most important layer to get right before anything else.
A structured representation of product families, variants, components, and their interdependencies — the authoritative source of what can be configured.
Interactive 3D presentation generated from specification data rather than manually modelled for each variant — accurate by construction, not by ongoing maintenance.
Specification sheets, bills of material, drawing references, and quote-ready documentation — generated accurately at configuration time, not assembled manually afterwards.
CableIQ demonstrates what a production-grade product configuration platform looks like — a real system replacing static documentation with a structured, interactive product environment.
Configuration platforms require the data model and rules logic to be correct before interface design begins. We sequence delivery to validate the logic before investing in presentation.
Understand the structure of the product catalogue, variant logic, and configuration rules before designing the system. Surprises at this stage are cheap.
Define and validate the configuration logic — option dependencies, constraints, and valid state spaces — before any interface work begins.
Build the visual and interaction layer around the validated rules model, ensuring the presentation accurately reflects configuration state at all times.
Tell us about your product and the teams who need to configure it. We'll design a system that is accurate, usable, and connected to your real product data.
