Custom Software
Asset Overlay AR
An enterprise AR experience that recognises physical assets and overlays an animated digital twin with precision and control.
- Client
- Celtic3D
- Timeline
- 2024
- Type
- Simulation Systems
Project metrics
Live
AR Demonstrations
Sub-second
Model Recognition
About
This augmented reality platform was developed to improve how complex industrial assets are presented, understood, and explained in live environments, from expos and executive briefings to private client demonstrations. Using real-time model recognition, the application identifies a physical asset and aligns a high-fidelity digital twin directly over the real object. Internal components, subsystems, and construction layers are revealed through curated animation sequences, allowing viewers to see inside the asset without dismantling it or relying on oversimplified diagrams. Engineered for clarity under pressure, recognition is fast, tracking is stable, and transitions are deliberate. The result is AR built for high-stakes technical storytelling. The work was delivered for Celtic3D on behalf of a confidential end customer, so the customer identity and demonstration media are not published.
Highlights
- Real-time recognition of physical industrial assets
- Precisely aligned AR digital twin overlays
- Animated internal cutaways and system reveals
- Designed for live demos and executive walkthroughs
Outcomes
- Improved technical understanding for non-specialist stakeholders
- More effective asset storytelling at expos and demonstrations
- Reduced reliance on static diagrams and dismantled models
- Stronger alignment between engineering teams and commercial audiences
Best fit offer
Other Work
Historical, experimental and adjacent projects outside the current engineering focus.
What it is
An augmented reality platform that bridges physical industrial models with animated digital twins.
Who it's for
Where it fits
Sits at the intersection of physical assets and digital explanation, turning static displays into interactive systems.
Technical context
Capabilities
What it can do
Asset Recognition & Tracking
Rapid model recognition and spatial alignment of physical assets in uncontrolled environments.
- Model-based recognition
- Stable spatial alignment
- Low-latency tracking for live demos
Animated Digital Twin Overlay
Layered, high-fidelity digital twins designed to explain structure, function, and intent.
- Internal component visualisation
- Exploded views and cutaways
- Sequenced animation playback
Presentation Control
Curated interaction patterns optimised for guided demonstrations and stakeholder walkthroughs.
- Predefined animation sequences
- Controlled interaction states
- Repeatable demo flows